Goal management as an attempt to evaluate nature conservation campaigns

Abstract

This paper reviews international approaches to evaluation research and attempts to apply this to the evaluation of the efficiency of environmental education campaigns in Southern Africa. It discusses the objectives of evaluation, looks into current practices in the evaluation of resident outdoor educational programmes in the USA and describes some methodological implications of evaluation research. A practical model for evaluation research in the field of environmental education is then proposed. This paper concludes with a personal view by the author of how environmental education programmes in Southern Africa should be developed in order to be effectively evaluated.