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Consumer’s Acceptability of Fresh and Smoked Catfish in Ogun State, Nigeria


S.S. Ashley-Dejo
S.O. Sule
A.F. Durojaiye
O.T. Oyetunji
A.R. Giwa

Abstract

This study investigated the consumer’s acceptability of fresh and smoked catfish in Abeokuta Ogun, State. The study has three specific objectives, which include assessing the demographic characteristics of consumers, determining the consumer’s consumption perception and to determine the consumer’s choice of acceptability on fresh and smoked catfish.  The study employed a multi-stage sampling method in randomizing a total population size of one hundred (100) respondents for this study. Data were analyzed using descriptive and inferential statistics.   Majority (76%) of the respondents were female, with an age range of 14 – 52 years. The mean age was 35.8years, this showed that youth consume catfish a lot in the study. However, the results of the t-test mean comparison indicate that there is a significant difference between the mean preferability score of smoked catfish and fresh catfish. The t-value for smoked catfish (56.973) and fresh catfish (52.169) are both much higher than the critical value of 1.96. Additionally, the p-value for both tests is less than 0.05, indicating that the difference in means is statistically significant. The mean difference for smoked catfish (13.78) is higher than the mean difference for fresh catfish (10.15), which suggests that consumers have a stronger preference for smoked catfish. More so, these results suggest that there are significant differences in consumer preferences between smoked catfish and fresh catfish, with smoked catfish being the more preferred option. 


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