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Published:
Apr 21, 2021Keywords:
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Main Article Content
Market Price Volatility and Behaviour of Fruit and Vegetable Consumers in Abakaliki Metropolis, Ebonyi State, Nigeria
Abstract
The study analyzed the effects of seasonal market price variation on behaviour of fruits and vegetables consumers in Abakaliki metropolis, Ebonyi State, Nigeria. Ninety consumers of fruits and vegetables were randomly selected. Data were collected with the aid of well structured questionnaire and analyzed using both descriptive and inferential statistics. The result showed that majority (74.4%) of the consumers of fruits and vegetables in the area were females with a mean age and household size of 46 years and 7 persons respectively. Majority of the consumers (74.4%) were married with average annual income of N155,600. Predominant fruits consumed in the area include; banana (97.7%), mango (91.11%) and orange (90%). The factors that influenced price and seasonality of fruits and vegetables in the area were: need for product (3.8) and product availability (3.71), among others. The major coping strategies of consumers to the price and seasonal variation in fruits and vegetables include; in-house fruits and vegetables gardening (3.6), and adoption of strong pricing strategy (3.5) among others. However, age and household size were found to have significantly influenced the quantity demanded for fruit and vegetables at 5% level each and annual income at 1% level. The study therefore, calls for policies aimed at regulation of price and seasonality of fruits and vegetables using pricing policy and irrigation to stabilize production and consumption.
