Global Media and Media Products in Nigeria

Abstract

Virtually all the countries in developing nations like Nigeria have criticized western domination of the global media. The effects of this western domination has affected not just the media of developing nations but also, their media products, which has resulted to media/cultural imperialism in the disguise of globalization. It is against this backdrop that this paper which anchored it theoretical framework on the Electronic Colonialism Theory and the Development Media Theory, x-rays the relationship between the global media and Nigeria media products such as news, editorials/ commentaries, documentaries, interviews, films etc by examining the influences of global media on the media products of Nigeria and the challenges before the Nigeria
media in their attempt to become part of the global media in this 21st century. It was observed that most Nigerian media products are most of the time products of western influences especially when considering the nature of her news values which are western oriented. Hence, the author calls for the restructuring of the news values of Nigeria media to reflect the cultural environment of the country on their media products. This notwithstanding, it was concluded that the Nigeria media, while trying
to climb the ladder of becoming part of the global media, should not forget to promote the culture and values of Africa in their news values and media products.