The print media and the consumer in the cyber age

Abstract

This paper examines digital transformation of the print media industry in Nigeria and elsewhere and its impacts on the consumers. The research concludes that digitalization will not lead to the demise of the print media industry, as skeptics seem to predict. Rather digitalization with ICTs opens new frontiers for expansion, taste and distribution. Specific impacts on publishers will include: high productivity, upgrading of job skills, emphasis on research and development, capital requirements and impact on intellectual property rights. The impact of this innovated process on the consumers may include choice and flexibility, greater satisfaction and information overload. Hence, documents printed on paper and those on electronic display are quite likely to coexist and coevolve into an interdependent future. Therefore, digitalization is a plus to the print media industry and consumers in Nigeria.


LWATI: A Journal of Contemporary Research Vol.3 () 2006: pp.311-323