Male chauvinism in truck literature in Nepal

Abstract

This research aims to explore the phenomenon of male chauvinism in truck literature in Nepal. Truck literature is a form of folk art that  originated in South Asia. It is characterized by the use of brightly colored paintings and murals to decorate the exterior of trucks. The  paintings often depict religious figures, mythological creatures, and scenes from everyday life. Male chauvinism is a form of sexism that  refers to the belief that men are superior to women. It can manifest itself in a variety of ways, including through verbal abuse, physical  violence, and discrimination. The study focuses on how male chauvinism is portrayed in truck literature and the effects it has on society.  Through a qualitative content analysis of various trucking literature, the study reveals that male chauvinism is a pervasive issue in the  vehicle verses. The findings of this study are that Male chauvinism is often found in truck literature. This is evident in the way that women  are often depicted in the paintings and murals. Women are often portrayed as being weak, emotional, and unintelligent. They  are also often objectified and sexualized. The portrayal of women in truck literature can have a number of negative consequences. It can  contribute to the normalization of sexism and violence against women. It can also make it difficult for women to be taken seriously in the  workplace and in society as a whole.