Mango Value Chain Analysis in South West Ethiopia: the Case of Gomma District Jimma Zone, Oromia National Regional State, Ethiopia

Abstract

This study is designed to investigate mango value chain in Gomma district, Southwest Ethiopia. The specific objectives of the study are to: identify mango marketing channels, estimate marketing margins and identify factors affecting mango market supply. Descriptive statistics such as mean, standard deviation & frequencies and multiple linear regressions have been used. The study identified seven potential mango market channels in the study area. The computed marketing margin among different actors and channels indicated the total gross marketing margin of mango is highest in Channel II, III, VII, IV and followed by Channel V Traders and processors get the highest TGMM which accounted for79.8, 62.6 and 58.6% of consumers’ price. Producers share in consumer price is less than 25% in all channels except in channel I, V and VI. The result from multiple linear regressions model indicates that seven variables from the total of 12 independent variables are significantly affected quantity of mango market supply. Their magnitudes, relationship with quantity of mango market supply and interpretations are given in results and discussion part of the document. Finally, policy recommendation is suggested based on the significant variables.

Key words: marketing margin, multiple linear regressions, Mango value chain