Journal of Applied Marketing Science (JOAMS) is the official journal of Tanzania marketing science association. The journal publishes high quality research papers in all fields of marketing. The Journal is interested in both theoretical and applied research with an emphasis on topics in branding, digital marketing, consumer behaviour, relational marketing, industrial marketing, market research, and related marketing disciplines.

Aims and Scope

The Journal is interested in both theoretical and applied research with an emphasis on topics in branding, digital marketing, consumer behaviour, relational marketing, industrial marketing, market research, and related marketing disciplines.

You can see the journal's website here.


Journal Identifiers


eISSN: 2799-2152
print ISSN: 2799-2144
 
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