Nexus between entrepreneurial education and marketing students' intention to business start-up: Evidence from Ilorin, Kwara State

Abstract

The objective of this study is to assess the effect of entrepreneurial education on marketing students' intention to start up their businesses upon graduation. The study adopted the correlational research design and data was gathered using a structured questionnaire. A total of 260 participants were selected. Data obtained were analyzed using descriptive statistics and the research hypothesis was analysed using regression analysis. The ending revealed that there is a positive effect of entrepreneurial education on marketing students' intention to start up a business. The study concluded that marketing students will transition to become entrepreneurs essentially when they acquire technical, business and personal skills which facilitate adequate readiness to undertake selfemployment. The study recommended that entrepreneurial education should be included to marketing undergraduates from their first year rather than teaching them in their third or final year in the University.

Keywords: Business start-up, Entrepreneurial education, Marketing undergraduates