Profitability Of Pineapple Marketing In Owerri, Imo State, Nigeria

Abstract

The study article examined the profitability of pineapple marketing in Owerri, Imo State, Nigeria. Owerri was purposively chosen because there are markets in the city where pineapple is traded and the inhabitants purchase and consume them. Data collected was from sixty randomly selected marketers of pineapple. Quesstionnaire was the instrument of data collection. Descriptive statistics, flow chart and net margin principle were used to analyse the data. The result of the field data showed that that the major flow for pineapple marketed in Owerri was producers to wholesalers, to retailers and finally consumers. The marketing and gross margin for pineapple was N25601/ tonne and N18682/tonne respectively. The total cost of marketing pineapple including imputed cost was N50581.23/tonne and the gross return was N60285/tonne. The net return for management and risks was N9703.77/tonne. Efficiency of marketing was 1:70 or 70%. Pineapple marketing had constraints with high cost ranked very highly.

Journal of Agriculture and Food Sciences Vol. 3 (2) 2005 pp. 151-157