Gender differential perception about agricultural and rural development news in Nigerian newspapers

Abstract

The differences in the perception of males and females about agricultural and rural development news in Nigerian newspapers were investigated in this study. Seventy four randomly selected readers of Newspapers were involved in this study and data collection was by use of questionnaire. Frequencies, percentages, means, and Spearman rank correlation were used to analyze data. The study found that males and females have moderately high attraction towards agricultural and rural development news. There was no significant mean difference between response of males and those of females on attraction towards agricultural and rural development news. A significant relationship was however found to exist between types of news read between the two genders.

Keywords: perception, agricultural and rural development news, newspapers

International Journal of Agriculture and Rural Development Vol. 6 2005: 98-102