The Influence of Endogenous Factors on Entrepreneurial Success Among Youths in Masvingo Urban, Zimbabwe

Abstract

This study sought to establish the influence of endogenous factors on entrepreneurial success among youths. The study adopted a quantitative correlational research approach. The population of the study comprised of 420 youth entrepreneurs in Masvingo Urban. A sample of 201 respondents was drawn from the population using a random sampling technique. The data was collected using a structured questionnaire and analysed using descriptive statistics and multiple regression analysis. The study found that the level of education, management skills, previous entrepreneurial experience, cultural background and the personal characteristics, attributes, skills, and attitudes of the youth entrepreneurs influenced their entrepreneurial success. The level of education, entrepreneurial training and the requisite technical skills also helped the youth entrepreneurs to grow their businesses. The cultural background was found to have an influence on the youth entrepreneurial success. The study recommended that availability of funds, coupled with training and enhancement of entrepreneurial skills by government agencies has the potential to improve the entrepreneurial activities.