The Teaching of Mass Communication Through the use of Computer- Assisted Picture Presentations in Cross River University of Technology, Calabar - Nigeria

Abstract

Mass communication as a programme in education is an important subject in the training of students. Here, we determined the effects of improving the teaching of the subject in a tertiary institution like Cross River University of Technology through the use of computer assisted picture presentation. The study was quasi-experimental with all the year three and final year Mass Communication students as the study population. Data were generated through a 10 item multiple choice question for the pre-test and rearranged for the post-hoc test. Computer-Assisted teaching of mass communication had an overall, more positive impact on achievement and performance of the students than the conventional chalk-board and text books (CCT). Provision of enough computers would enhance teaching and learning at the tertiary level of education.