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Digital Transformation in Community Radio: Extending the Reach of Social Inclusion Efforts at Mathare FM, Nairobi, Kenya
Stephen Ndirangu Maina
Abstract
This study explores the potential of Mathare FM, a community radio station in Nairobi’s Mathare slum, to enhance social inclusion through digital transformation. The main objectives were to assess how digital platforms can expand Mathare FM’s role in promoting social inclusion and to explore the perceptions of listeners and staff regarding the integration of these tools. Purposive sampling method was employed to select participants who could provide relevant insights regarding the station's social inclusion impact for Mathare residents. Grounded in Diffusion of Innovations Theory and Uses and Gratifications Theory, this research analyses the benefits of incorporating social media, mobile applications, and online streaming into the station’s operations. Data collected from the questionnaires were analysed using SPSS to perform descriptive and inferential statistical analyses. A descriptive research approach was used, combining questionnaires and interviews with a sample size of 400 members. Findings indicate that Mathare FM plays a significant role in promoting social inclusion, with 53% of respondents reporting high satisfaction with the station's community engagement efforts. Notably, 76% of respondents believe that digital platforms would facilitate greater engagement for marginalized groups, and 73% expressed a willingness to integrate these tools with traditional broadcasting. The study recommends developing a comprehensive digital strategy, enhancing social media engagement, and leveraging mobile applications to increase accessibility and interaction within the community.
