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Conceptual Mappings of Metaphorical Euphemisms in Ekegusii Circumcision Ceremonies
Duncan Nyarumba Moraba
Bernard Mudogo
Lucy Mandillah
Abstract
Conceptual mappings are a key tenet of the Conceptual Metaphor Theory (CMT) and are sets of systematic correspondences between the source and target domains. As observed in the relevant literature, it is argued that metaphors establish a conceptual link between a source and target concept such that the target domain is understood through a source domain. As a result, the correspondences are constrained by different mapping scopes which help avoid the transfer of just any kind of feature from the source to the target concept. In this study, we sought to examine the conceptual mappings of metaphorical euphemisms in Ekegusii Circumcision Ceremonies. The study analyzed the conceptual mappings of metaphorical euphemisms used in EC based on the essentials of cognitive metaphor analysis and principles of Conceptual Metaphor Theory (CMT). The metaphor-related words (MRWs) identified using the Metaphor Identification Procedure (MIPVU) were subjected to conceptual analysis using the CMT. The conceptualization of the target domain euphemisms was obtained through projections in the source domain such as objects, animals, plants, and human beings. In this view, the study identified the following four generic metaphors in Ekegusii Circumcision Discourse; Circumcision is a Human being, Circumcision is an Animal, Circumcision is a Plant and Circumcision is an Object. The study employed a descriptive research design. A combined method of elicitation and the native speaker’s intuition was used to collect culture-specific metaphorical euphemisms through Focus Group Discussions (FGDs). The quantitative data on the other hand was analyzed using the statistical Package for Social Sciences which is; Chi-square at a significant level of 0.05 was employed to test the association between the overall cross-tabulated corpus of the generic level metaphors versus the influence of demographic variables on the usage of euphemisms in Ekegusii Circumcision ceremonies. The findings of this study not only contribute to the existing literature in cognitive linguistics but also indicate that Ekegusii speakers conceptualize circumcision through metaphorical euphemisms. The findings of this study are of benefit to the ethnographers and metaphor theorists for further reference.
