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Communication as key to effective operationalisation of integrated approach to rural development
Abstract
Human communication involves exchange or sharing of ideas, facts, information, feelings, opinions and impression in order to create an area of common understanding to accelerate or cause action. This paper cites examples of how communication made projects succeed and how other projects failed due to lack of, or poor communication. It gives models that explain how communication can facilitate the operationalisation of integrated approach to rural development.
Key words: Communication, integrated rural development
