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Published:
Jun 12, 2023Keywords:
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Main Article Content
Social media use for medicine information seeking behaviour among undergraduate students via the prism of the innovation decision process
Abstract
Purpose: To assess the level of adoption of social media for medical information-seeking behaviour (MISB) among students of Obafemi Awolowo University, Nigeria based on the prism of Roger’s innovation-decision process theory.
Methods: The study was a cross-sectional survey of 429 students. Primary data were collected with a set of questionnaires comprising two main sections which sought to elicit information, first, on the adoption level of social media for medicine information employing a Likert-type scale with five alternative responses and weighting scores of 1 - 5, and second, on use of social media for MISB on a dichotomous (yes/no) scale. Collected data were analysed with descriptive and inferential statistics at 5 % level of significance.
Results: The results show that adoption of social media tools for sourcing medicine information among the students was at a persuasion level (MWA 2.10) and correlates with the finding on the dichotomous scale that they were barely (28.7 %) using the tools.
Conclusion: Social media for medicine information-seeking among students of OAU have not been effectively adopted and their use is infrequent. Furthermore, studies on the use of social media may be better assessed using the innovation-decision theory process model rather than a simple dichotomous scale.
