Die Sprachenvielfalt und die Medienstrategien in Algerien

Abstract

The audio-visual media represents one of the main vehicles of internationalisation of our time. Such internationalisation is encouraged by the use of English, as well as by a specific focus on various ethnic groups in the development of media and programs that topicalise language. In various countries and different regions of the world, particular importance is attached to a number of aspects of cultural and linguistic variation within the framework of processing information. Experts try to use international languages, particularly English, French, Arabic, Spanish, German, and Chinese, for the purpose of reaching the masses. At the same time, there is special interest in the African languages (Swahili, Luo, Urdu, Wolof, Berber, and Afrikaans, for example) in the respective areas. In Algeria this strategy towards internationalisation is adopted as well modes of the media, such as television, broadcasting, newspapers and the internet.

Keywords: language variety, media strategy, print media, radio, television

Schlüsselbegriffe: Sprachenvielfalt, Medienstrategie, Printmedien, Radio, Fernseh