Perceived influence of Nollywood Movie "A Tribe Called Judah" on the social behaviour of university students in Ogun State

Abstract

The popularity of Nollywood films raises substantial concerns about their impact on social behaviours, particularly in the context of university students who are at a formative stage in their social development. Against the backdrop of a relatively limited body of work examining the specific impact of Nollywood on university students' social behaviour in Nigeria, this study examined the perceived influence of "A Tribe Called Judah", a Nollywood movie, on the social behaviour of students of selected universities in Ogun state, Nigeria. A quantitative research method was deployed using a survey research design; the study was premised on the Social Learning and Cultivation theories. With a population of 3,804 students, a sample size of 532 was derived using the Taro Yamane formula. The proportional and convenient sampling techniques were used to pick respondents from selected universities. A validated questionnaire was used for data collection, and the data collected was analyzed using descriptive statistics. The study revealed that Nollywood movies hurt the social vices (x̅ = 4.20, SD = 0.82) and disruptive behaviour (x̅ = 4.19, SD = 0.77) of university students in Ogun state. However, the study also highlighted a positive aspect, showing that Nollywood significantly influences family ties among the students (x̅= 4.18, SD = 0.86), bringing a sense of hope and optimism to the audience. The study concluded that “A Tribe Called Judah”, a Nollywood movie, significantly impacted the social behaviour of university students in Ogun State both positively and negatively. It recommends that parents play a crucial role in shaping students' behaviour.