Assessment of channels for disseminating admission information to student applicants in Ahmadu Bello University, Zaria

Abstract

This study assessed the channels for disseminating admission information to student applicants to Ahmadu Bello University, Zaria. Three objectives of this study include: to identify the types of information are disseminated to Student Applicants to the Department of Library and Information Science, Ahmadu Bello University, Zaria. To identify the Channels are used by the Department of Library and Information Science in disseminating information to Student Applicants. To find out the challenges associated with information dissemination to Student Applicants to the Department of Library and Information Science, Ahmadu Bello University, Zaria. Two hundred and twenty undergraduate students were sampled for the study, but only one hundred and ninety-four questionnaires were deemed fit and appropriate for analysis. The study discovered that Entry requirements and Undergraduate programmes available in the department were the types of information that is disseminated by the department. However, information about sales of forms and jamb subject combinations are disseminated by Jamb office. Similarly, the study revealed that the channel of information dissemination in the Department of Library and Information science is the departmental website. The study then recommended that the departments in the university should be put in charge of admission information dissemination for their respective departments. This is because they know best the requirements of their respective departments and the information that student applicants need. And that A multi-channel digital call centre should be provided for all departments that will house a digital help desk. This centre will incorporate telephone, email, social media (WhatsApp Group, Face book Fan page, Twitter Handle and Instagram pages) for the department. This is so that student applicants can contact the department without having to come to Zaria.