Application of Information and Communication Technologies (ICTs) in the promotion of Kashim Ibrahim Libraries’ products and services

Abstract

This study investigated the Application of ICTs in the Promotion of Kashim Ibrahim libraries’ products and services. It was structured to achieve three objectives. Survey research method was adopted for the study. A total of 172 registered library customers and 3 marketing related staff were drawn as sample size. Questionnaire, site visits and observations were used to collect data for the study. The data collated were presented and analyzed using frequency distribution tables and percentages. The study found among others that out of the available means of promotion at the discretion of Kashim Ibrahim Library. Paper based/hardcopy outputs (posters, fliers and banners) were the most frequently employed. The study concluded that Kashim Ibrahim Library apply ICTs in the course of Promoting products and service. This is geared towards paper based or hardcopy emergence as output which can be enhanced by adopting the recommended Electronic Information Promotion Model (EIPM). The model directs output towards reduced printing which cuts promotion costs, saves time and provides cleaner projection for a more enhanced patronage.

Keywords: Marketing, Promotion, ICTs, Libraries, Products and Services