Marketability and sustainability of food security programmes: products and productivity of agricultural projects

Abstract

This paper addresses the marketability and sustainability of food security programmes in Limpopo Province. Food security features prominently because poverty and inequality remains a huge challenge in South Africa’s rural sector. Thus the Government has initiated the establishment of agricultural community projects as part of interventions for creating jobs and improving income levels. However, lack of monitoring mechanisms in established projects create a challenge of nonsustainability of these projects. The study has used formative evaluation approach to determine the effectiveness of the established food security programme. A mixed model approach was used to collect data from key informants and project members. Descriptive statistics were computed using SPSS. Most projects were on vegetable, poultry and piggery production. The study has found that 64.1% of the respondents reported that access to inputs was not a challenge. Project products are sold to community members who accounted to 79%, and few (1%) to individuals owning business, clinics and outside the community. Project members advertised their produce mainly verbally (47.2%). Marketing strategies for project products were lacking and this creates a negative impact on income generated and sustainability of projects. The paper concludes by suggesting that project members should be advised on appropriate marketing strategies.

S.Afr. Tydskr. Landbouvoorl./S. Afr. J. Agric. Ext., Vol. 40 2012: 1 – 15