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The important determinants of the adoption behavior: a case study of recommended maize production technologies in Tanzania
Abstract
Numerous technologies have been developed in the agricultural sector to facilitate its contribution to the livelihood of the people. However the adoption of these technologies has been very low or non existence at all. This paper determined the important factors/variables that determine adoption behaviour. A validated, pre-tested structured questionnaire was used to collect data from 113 respondents, equivalent to 5 percent of a population selected to represent maize growers in selected villages of Njombe District. The collected data were analyzed using the statistical package for social sciences (SPSS) and the linear regression model was used to investigate the influence of the study variables. The study findings show both independent and intervening factors investigated determined the adoption behaviour. However in all the technologies investigated the intervening factors influenced highly the adoption behaviour. The results presented provide sufficient evidence in supporting the relevance of intervening variables as the most important determinants of the adoption behaviour. The study suggests that emphasis be put on these variables in agricultural extension programs in order to enhance adoption of technologies by farmers.