A comparison of project participants and extension officers’ perceptions of the market in agricultural projects in the North West Province, South Africa

Abstract

The study examined the perception of project participants and extension officers regarding marketing of agricultural produce in agricultural projects in the North West Province. The objective of the study was primarily to compare the perceptions of project participants and extension officers. When establishing a project, market and its stability with regards to the produce of the project has to be established on whether the project will maximise profit, maintain market share, or consolidate market position. The major findings of the study according to both project participants and extension officer respondents revealed that: (a)The market was reasonable according to 54% of project participants and 53% of extension officer respondents; (b) The market remained unchanged according to 48% of both respondent categories; (c) Produce slightly met the market requirements in terms of quality; (d) Produce did not meet market requirements in terms of contract; (e) The market price was average; (f) The market assessment in terms of the quantity it can absorb was average; (g) Project participants used hired transport according to 35% of both respondent categories; and (h) 33% of both respondent categories indicated that produce were marketed locally within the community.

Keywords: Perception, Projects, Market, Produce, Project participants, Extension officers