The Retail and Marketing Review
Journal / The Retail and Marketing Review / Vol. 20 No. 2 (2024) / Articles

Published: 2024-12-12

Exploring customer retention strategies implemented by managers in the fast-food industry: A post-pandemic perspective

Leon Paul du Preez, Marthinus Jacobus Botha

1 - 17

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Are the functionality of website and logistics systems driving e-customer satisfaction in South Africa

S. Perks, Tariro Shumba

18 - 32

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Exploring the factors behind entrepreneurial success: A thematic analysis

Shweta Tewari, Nisha Goyal, A Nagaraj Subbarao

33 - 51

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Conscious cleaning products: The influence of green marketing on consumer buying behaviour

Nina Rossouw, Aidan Boon

52 - 65

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Perceived convenience as a driver of South African Generation Y consumers’ online repurchase intentions

Mbali B. Selemela, Rita Klonaridis, Heleneze T. Lues, Chantel Muller

66 - 86

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Exploring the dynamics of influencer marketing in shaping generation-y consumers’ brand perceptions and purchase intentions

Padhma Moodley, Paballo Patience Ntobaki

87 - 104

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Beyond convenience: Understanding the multifaceted appeal of online grocery shopping applications

Nombulelo Dilotsotlhe, Tatenda T. Chabata

105 - 123

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Can Spaza shops survive in township competition with large Nationals? What does the future hold

M.C. Cant, J.A. Wiid, T. Hermanus

124 - 134

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Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception

Richa Misra, Ekta Aggarwal, Chhavi Taneja

135 - 153

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Journal Identifiers

eISSN: 2708-3209