Effects of Perceived Vulnerability on Enhancing Prevention Intention of Fire Outbreaks in Public Markets in Dar Es Salam Tanzania

Abstract

This study investigates the effects of perceived vulnerability on the intention to prevent fire outbreaks in public markets located in Dar es Salaam, Tanzania. Employing rigorous quantitative research methods, the study conducted surveys with a total of 384 participants, comprising traders and market management personnel across various markets in the Dar es Salaam Region. The selection of participants utilized a simple random sampling technique, ensuring representation from 10 different markets. Data collected from these surveys were analyzed using a robust structural equation model. The findings from the analysis revealed a notable result: perceived vulnerability did not exert a statistically significant influence on the intention to prevent fire outbreaks in these public markets. Despite the lack of a direct impact, the study underscores the importance of addressing underlying factors that contribute to perceived vulnerability. By understanding and mitigating these factors, such as inadequate fire safety infrastructure or insufficient training in fire prevention measures, stakeholders can enhance the perceived vulnerability construct's relevance and effectiveness in shaping comprehensive fire prevention strategies. In conclusion, this research highlights the complexity of factors influencing fire prevention behaviors in public markets. It calls for targeted interventions aimed at bolstering the perceived vulnerability framework to better align with practical fire prevention efforts, thereby safeguarding public markets and promoting community safety in Dar es Salaam, Tanzania.