Asserting the dominance of Igbo cultural motifs in Nollywood costumes: An analysis of select Nollywood films

Abstract

It is taken for granted that Igbo cultural motifs are pivotal to the formation of Nollywood costumes. The researcher thus finds the examination of the evolution of Nollywood costumes an important subject that requires urgent attention. The aim of this examination is to assert the dominance of Igbo cultural motifs in Nollywood costumes. Qualitative research method was adopted for the research. Using ethnographic research approach, the researcher had sought the opinions of experts in traditional Igbo aesthetics and symbols. The study finds semiotic theory appropriate model for the costume analysis. Findings from this research reveal that Igbo dress culture was pivotal to the development of Nollywood costumes and has continued to play significant roles in costuming Nollywood characters. This research recommends that Nollywood costume designers should focus more on the communicative essence of costumes and their effectiveness in preserving culture. Costume designers should also be given ample time and budget to carry out an ethnographic research in order to employ motifs appropriately. The case studies used for the research were Ijele, My Rising Sun, Living in bondage and The Priestess.

Keywords: Igbo cultural motifs, Costumes, Nollywood, Dominance, Dress culture, Prototype