Revisiting Some Special Topics in Public Relations: A Narrative Review

Abstract

This paper explicates some special topics in public relations such as public relations manager, in-house public relations, and public  relation agencies. A narrative literature review was adopted as the design. Data sources included Google Scholar, Google, and the Web of  science. The narrative review was conducted from August to December 2017. The study demonstrates that public relation is the  management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom  its success or failure depends. The paper also revealed that in-house public relations are the full-time employee of an organization that  uses their expertise to promote and maintain an organizational image while PR agencies are an independent, functioning unit designed  to serve multiple businesses by helping them to bridge the gap between the business and the public. Disadvantages and advantages,  duties and roles of PR manager, in-house public relation and agencies were also reiterated.