Utilization of Information Communication Technologies (ICTs) for Book Marketing in Nigeria

Abstract

This study investigated the extent to which Information Communication Technologies (ICTs) are being used in book marketing. It also determined the constraints to ICTs use in book marketing in Nigeria. It made use of 210 marketing staff of book publishers in Ibadan and Lagos metropolis. Their educational qualifications range between first school leaving certificate to doctoral degree. The sample consists 125 males and 85 females staff. Descriptive statistics of simple frequencies and percentages were used for analysing data in respect of the research questions. The research findings indicate that despite several and serious constraints ICTs are used by Nigerian publishers for book marketing business.


Nigerian Journal of Clinical and Counselling Psychology Vol.8(2) 2002: 189-204