Communication Media and Electioneering in Nigeria's Rural Communities

Abstract

The paper discusses the promotion of democracy in rural communities using appropriate communication media. The rural communities habour a great proportion of the nation's population and their votes are very much sought by political parties and politicians. The media, which could be used in rural communities because of their under-development, were examined. It is agreed that sign and words, language, itinerant information vans, itinerant loud-speakers and music festival form the bulk of the media and mode used for educating the rural dwellers on democracy. The paper identified obstacles to the use of modern technological communication media and hence they cannot be effectively used in rural communities. Finally, the paper suggested a gradual build up of infrastructural facilities to improve communication and promote democracy in rural communities.



Nigerian Journal of Clinical and Counselling Psychology Vol.8(1) 2002: 113-119