Urban Animal Agriculture: Consumer Perspective Of Rabbit Meat In Ibadan Metropolis.

Abstract

Traditionally, agricultural research has focused on production issues even though demand issues should usefully complement production research. Focusing on demand issues will help to improve decision-making in production and marketing activities. With all the merits of rabbit meat, the study revealed that a large proportion of the population in Ibadan metropolis who desire to regularly eat this meal do not have access to it. About 36.00% of those who eat this meat purchase directly from rabbit keepers at prices considered to he high. About 20.00% of all the respondents indicated preference for processed (smoked) rabbit meat, thus creating an opportunity for urban animal farmers to produce this meat for a ready market. This is an avenue to increase producer income by adding value to the meat through processing.

Keywords: Rabbit meat, Protein, Consumer perspective