Entrepreneur Satisfaction and Challenges in the Machinga Complex Project in Dodoma City, Tanzania

Abstract

This study investigates the importance of small
business entrepreneur satisfaction in ensuring the
success of the Machinga Complex project. Despite
the increasing implementation of development
projects, there is limited understanding of the
factors that influence small entrepreneurs'
satisfaction with these projects. The study addresses
this gap by examining the factors that impact the
satisfaction of small business entrepreneurs,
specifically within the Machinga Complex in
Dodoma City. A cross-sectional research design
was utilized, with a sample size of 150 respondents
obtained through a probability sampling method.
Descriptive and probit regression analyses were
employed, with the dependent variable measured on
a dichotomous scale. The findings revealed that age,
income level, participation in project consultation
and initiation, education level, and project
accessibility were statistically significant factors
influencing entrepreneur satisfaction. The study
also analyzed various challenges faced by these
entrepreneurs at Machinga Complex. The results
showed that competition from informal sectors, lack
of loan accessibility, and insufficient infrastructure
were the main challenges affecting the
entrepreneurs. In conclusion, the study advocates
for several policy recommendations, including the
need to facilitate training programs specifically for
Machinga entrepreneurs. It also emphasizes the
importance of improving public participation in
future projects and enhancing infrastructure quality
to foster greater satisfaction among entrepreneurs.
These efforts should be coordinated by both the
government and the private sector.