Media and communication strategies for Ebola containment in Nigeria

Abstract

 The 2014 Ebola epidemic was described as the most challenging, disastrous and deadly disease outbreak ever witnessed in world history  because of its rapid spread, short incubation period, unsure therapy and fatal causalities. Despite its radical threat to African populations,  the outcome of its emergence in Nigeria proved contrary as it produced only eight recorded deaths. Using the qualitative  research approach, the study examined Ebola Virus Disease (EVD) with a view to determining the media and communication strategies  used in curbing Ebola spread in Nigeria. A triangulation of focus group discussions and in-depth interviews described the media of Ebola  information dissemination as well as the communication techniques used to contain the virus. Findings reveal that multiple languages,  divergent media modes and the interface between human and nonhuman communication dynamics including, face-to-face interaction, computer-mediated communication, advertorials, jingles and pictures enabled simultaneous delivery of EVD messages and reach to the heterogenous Nigerian publics. The media-communication duo aided the rapid containment of EVD. The study has implications on health   communication and disease management in West Africa.