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Apr 30, 2022Keywords:
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Main Article Content
Determinants of Market Orientation among Cassava Producers in Southeast, Nigeria
Abstract
The study focused on the determinants of Market Orientation among Cassava Producers in Southeast, Nigeria. A well-structured questionnaire was used to elicit data from the respondents to actualize these two objectives: (1) determinants of market orientation among smallholder root and tuber crop farmers in Southeast Nigeria and (2) constraints militating against market orientation. A multi-stage randomized sampling procedure was used to select 192 respondents, and data collected were analyzed using descriptive statistics such as; frequencies, percentages, and means, as well as PCA (principal component analysis) and Ordinary Least Square (OLS) regression model. Results of the respondents' socioeconomic characteristics showed that majority were married with a mean household size of 6 persons. Male dominance (64%) suggests that cassava production is gender sensitive and requires strength. However, the result of the study revealed that out of 13 variables fitted in the model, 10 were significant. The significant variables include; age, gender, cooperative membership, income, market information, distance, farm size, educational level, non-farm income, and credit availability. However, the study area's market orientation of cassava production was low due to variables such as pest and disease prevalence, high production costs, inadequate processing facilities, bad road network, poor storage facilities, high labour costs, and a land tenure system. Therefore, it is recommended that policies aimed at making available chemicals to the small holder farmers, reducing the cost of production, acquiring more lands, providing more processing machines rehabilitation and creating more roads, reduce cost of labor through mechanized farming improved storage facilities among others.
