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AGRICULTURAL MARKETING AS AN INSTRUMENT OF DEVELOPMENT IN NIGERIA: A REVIEW
Abstract
The purpose of this study is to analyse the role of agricultural marketing towards development in Nigeria. Agricultural marketing represents an instrument of development. However, an inefficient production practices militates against this role. This study has generated a number of important results that broadly indicate what needs to be done to assist agricultural marketing to perform its role. First, efficient production forms the bedrock and gives marketing a vantage position to play the role of stimulating the required level of demand which is necessary for sustained production. The profit that ensues from sustained production gets converted to capital for further production and expansion leading to development. The study recommended that collective effort is required to ensure efficient production of commodities and increased education of stakeholders about the desirable role marketing play in development. There is also need for Government to take serious the issue of road network especially in the rural area to ease the transportation of agricultural commodities thereby reducing marketing cost, ensure constant power supply to prevent post-harvest losses of agricultural commodities which reduces capital for further production. Need to encourage entrepreneurship in agriculture since agricultural sector mirrors the image of the entire economy.
