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Aug 30, 2020Keywords:
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Main Article Content
COMPARATIVE ASSESSMENT OF GARI AND FUFU MARKETING IN UMUAHIA NORTH LOCAL GOVERNMENT AREA OF ABIA STATE, NIGERIA
Abstract
The study comparatively assessed the marketing of gari and fufu in Umuahia North Local Government Area
(LGA) of Abia State. Purposive sampling technique was used to select 120 processors/marketers used for the
study. Descriptive statistics, net return and multiple regression technique were employed to analyze the data
collected. Results of analysis showed that majority of gari (73.33%) and fufu marketers (93.33%) were females.
Majority of the respondents were married middle aged marketers, with moderate household sizes, had formal
education, and average marketing experience of 22.12years and 21.99years respectively. The marketers sourced
their cassava tubers from the farm gate, wholesalers, retailers and owned farm. The result further indicates that
processing cassava tubers into gari was more rewarding since the return to investment was higher for gari
compared to fufu. There was significant difference between profitability of gari and fufu marketers in the study
area. The coefficients of household size, storage cost and transportation cost were negatively related to
profitability of gari marketing and significant at 5%, 1% and 10% levels respectively, and marketing experience
and price of gari which were positive and significant at 1% and 5% level respectively. The coefficients of
household size, price of fufu, and education were directly related to profitability of fufu marketing, and
significant at 1%, 5% and 10% level respectively, as well as transportation cost and handling cost which were
negative and significant at 10% level each. The study recommends that the marketers should be encouraged to
form cooperatives association to help reduce cost of marketing while taking advantage of economies of scale.
Policy on price control mechanisms is advocated to mitigate price volatility for enhanced profit. Trainings,
workshops and seminars should be organized for the marketers to update their basic skills in cassava by-products
marketing.
