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ANALYSES OF COMMERCIALIZATION AMONG PRO-VITAMIN A CASSAVA FARMERS IN ABIA STATE, NIGERIA
Abstract
This study was conducted among farmers in Abia State to assess the commercialization of Pro-vitamin A cassava.
Multi-stage sampling technique was used in the study to select one hundred and twenty (120) farmers for the
study. The farmers were interviewed by means of structured questionnaires to elicit information on pro-vitamin A
cassava commercialization. Data collected were analyzed using descriptive statistics (such as frequency
distribution, percentages, mean), and ordinary least square regression analysis. A five point likert rating scale was
used to describe the perception of farmers about pro-vitamin A cassava. The result shows that fufu quality of
yellow root cassava has the highest perception with the mean score of 4.22, followed by high market demand
(4.20), highly profitable (4.10), and high nutrient (4.00). The significant determinants of pro-Vitamin A cassava
commercialization include; education, age, distance to market, income, fufu quality, market value, price of
products and processing value. The study therefore call for policies aimed at promotion of value addition of provitamin
A cassava, and bringing markets closer to the farmers to reduce the transactions cost of
commercialization. Provision of free and affordable education to enable ease of access and ability to process
information on marketing innovations, including modern cassava processing clusters for farmer groups for
increased commercialization.
