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Determinants of net return among fish marketers in Port Harcourt Local Government Area Of Rivers State, Nigeria
Abstract
The challenges fish marketers in Rivers State encounter while performing their marketing activities and functions lead to losses. This study therefore set out to investigate the determinants of profit level among fish marketers in the study area. It also estimated the profit levels, marketing margin and marketing efficiency of the marketers. 30 fish marketers were randomly selected from two major markets in the area. Data were collected by means of questionnaire. Descriptive statistics, marketing margin, marketing efficiency and net return models were used to analyze data collected. The ordinary least squares multiple regression technique was also used to estimate the determinants of net returns of the marketers. The result showed that fish marketing in the area is profitable and has a return on investment of N1.17. Educational level and marketing experience positively and significantly influenced the net returns of the marketers. Transportation cost and other costs negatively and significantly influenced net return. The study recommended the provision of basic infrastructure to ensure better and cheaper transportation for the marketers.
Keywords: Fish, Marketers, Net returns and Rivers State
