An assessment of the readership base for Nigerian blogs

Abstract

The contemporary world is in what is described as ‗The Golden Age of Communication‘. Modern communication technology keeps people connected round the clock. Information is always available, every time and everywhere. You want to get in touch with your friend, who is miles away, immediately? Use a mobile phone or send ‗sms‘. What about the latest gossip, or the ―Did you know?‖ part of the story? Use the handy PC with its extremely fast Internet connection to post it on the Web. ‗Communication made easy‘ could be a befitting tag for the contemporary era of communication in which we exist. Blogging, as an Internet spinoff affords the media audience the opportunity to become creators of media materials. There are many Nigerian blogs; but who reads them? The research objectives of the study were to ascertain if undergraduate students have knowledge of blogging; ascertain their level of awareness of Nigerian Blog sites and find out if they browse for news and information from these blog sites. The results of the study show a lack of awareness of blogging among undergraduate students. Though, a lot of them engage in the activity unconsciously, they are basically ignorant of the exact purpose of blogs.

Keywords: blogs; blogging; connectivity; communication technology