Information Dissemination and Environmental Factors as Indispensable Instruments for Efficient Catering Services: A Study of Selected Restaurants in Yola Metropolis, Adamawa State, Nigeria

Abstract

This study investigated information dissemination and environmental factors as indispensable instruments for efficient catering services of selected restaurants in Yola metropolis, Adamawa State, Nigeria. Three objectives, three research questions and two hypotheses guided the study. Descriptive survey research design was adopted. Purposive and stratified sampling techniques were employed in drawing samples. Questionnaire  was used as the research instrument. Data collection lasted nd th for five (5) days from 2 to 6 December, 2019. Descriptive statistics of frequency  counts and percentage as well as Pearson Product Moment Correlation (PPMC) were used in the analyses of data collected and testing of the null hypotheses respectively. The study revealed that different types of catering services were rendered to a high extent; information dissemination and  environmental factors play significant roles on catering services in selected restaurants in Yola metropolis, Adamawa State, Nigeria. Hypotheses tested revealed that there was significant relationship between information dissemination and catering services. Also there was significant  relationship between environmental factors and catering services in selected restaurants in Yola metropolis, Adamawa State, Nigeria. The study recommended that restaurants studied should find ways of rendering more services at the door steps of their customers especially “place your order” and “online service delivery” so as to modernise their services to be in tune with global practices; they should endeavour to provide adequate and current information about their services to their customers and also strive to ensure that they have environmental friendly business premises so as to make their customers feel comfortable when patronising their services.

Keyword: Information dissemination; Environmental  factors; Catering services; Yola metropolis; Adamawa State, Nigeria.