Piracy And Counterfeiting - The Price Of Marketing Success

Abstract

In recent times Nigeria has become a huge dumping ground for all types of substandard goods manufactured in the Far East. This article indicates what product categories brands are vulnerable to pirating and counterfeiting, and gives data on the extent of product piracy in Nigeria. Making special reference to the pharmaceutical industry, the implications of counterfeit drugs on the Nigerian economy, reputation and public health are reviewed. Finally, specific proposals are made to protect brands and contain the scourge of counterfeiting and pirating.


LBS Management Review Vol.6(2) 2001: 75-81