The new media and theatre marketing: an example of the play production of Odumegege by Miesoinuma Minima

Abstract

This paper provides alternative means of bringing theatrical performances to the audience using the new media. The parlance that the theatre cannot be without at least an audience makes it necessary for constant review of marketing stratagems in other to cultivate constant audience for the theatre. The paper reveals how online social networking sites are available for marketing products on the internet for the benefit of the theatre. The research adopted the analytical approach in the investigation of the topic. The basic finding of the paper is that the use of the internet has cut up with the world as evident in the patronage of the production of the play Odumegege and therefore recommended the embrace of the new media as a cheaper means yet effective in the marketing of the theatre.

Key Words: New media, theatre marketing, digital marketing, performance, audience, consumer attention