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Role of Radio in Improving Livelihoods: The Case of Central Broadcasting Services’ Project to Empower Women in Savings and Loan Associations in Nsangi Sub-County, Wakiso District, Uganda
Abstract
This study investigated Central Broadcasting Services’ Project to Empower Women in Savings and Loan Associations (CBS-PEWOSA) in Nsangi sub-county, Wakiso district, Uganda. Data was gathered from members of the associations using questionnaires, key informant interviews and focus group discussions. The findings showed that the project has increased awareness about and knowledge of solutions to community development problems ranging from culture, rural development, education, and women empowerment to agriculture. Communities have been mobilized to form groups, save and borrow to invest in Small and Medium Enterprises, which has led to improvements in their livelihoods. However, illiteracy, resistance to new ideas, under funding and limited airtime allocated to development programs on the radio are constraining the project. Recommendations for the improved effectiveness of the project are made.
Keywords: Media; Radio; CBS PEWOSA; Livelihoods
