Adapting to the new normal: E-commerce and the evolution of consumer behavior in the pandemic era and beyond

Abstract

As the global community grapples with the widespread impact of the Coronavirus, nations around the world have instituted measures to both combat the virus and navigate the intricate balance between public health and economic considerations. Concurrently, the Corona pandemic has significantly reshaped consumer purchasing behavior, acting as a catalyst for the accelerated adoption of e-commerce. This transformative shift not only reinforced the tenets of fair trade but also bestowed consumers with unprecedented freedom to choose products from a diverse array of offerings presented on online platforms. This article seeks to comprehensively analyze the multifaceted impacts of the pandemic on the global e-commerce landscape and consumer behavior, examining the evolving state of electronic commerce during the COVID-19 period, both globally and within the specific context of Algeria. Furthermore, it aims to explore how these changes may continue to shape the trajectory of e-commerce and consumer preferences beyond the immediate challenges posed by the pandemic...