The Influence of Guest Perception in the Selection of Air Bed and Breakfast in Nakuru County

Abstract

This study was conducted to investigate the influence of guest perception in the selection of Airbnb in Nakuru County, Kenya. This study  was anchored on expectancy disconfirmation theory. The study employed a cross-sectional descriptive research design and adopted  purposive random sampling to gather data from a sample size and use of 104 respondents, from the questionnaires that were found  valid. These respondents were the people who frequently patronize Airbnb. According to the study results, there is a linear relationship  between guest perception and choice of Airbnb and it was examined using the regression analysis. The model indicated that guest  perception could explain about 38.4 % of the variance in the choice of Airbnb. The correlation results showed that there is the existence of  a statistically linear positive relationship between guest perception and choice of Airbnb (r=0.239, p=<0.05). This implies that a  significant majority of the respondents were influenced by guest perception to select Airbnb, authentic experience, service quality, and  guest satisfaction had a bigger influence on the development of guest perception. Guest perception relevancy in hospitality management  evolves from the recognition that, customer sentiments are vital when it comes to expenditures on services rendered.  Quality has been used as the critical key determinant that influences hospitality industry performance, but basic elements remained the  same or as they were during the traditional times