Visitors’ satisfaction and intention to revisit Agodi Parks and Garden Ibadan, Oyo State

Abstract

Visitors’ satisfaction with a recreation center is important for management activities in retaining their visitors’ influx and increasing their economic sustainability especially if their satisfaction will lead to more revisits to the center. This study identifies the recreational facilities and activities, level of visitor’s satisfaction, as well as the factors determining visitor’s satisfaction with Agodi Parks and Gardens, Ibadan, Oyo State. The study employed, direct Understanding observation and the Survey technique using structured and self-administered questionnaire to obtain information on the major objectives of the study. A total of 120 randomly selected visitors to the site were involved in the survey. Data obtained was analyzed using descriptive and inferential statistics. The results show that majority (60%) of the respondents were males, with the highest age range between 18 and 25 years. Marital status showed that 60% were single with 81.7% being resident in Ibadan. Having fun (33.3%) and relaxation (30.8%) were the major purpose of visit to the Park. Half of the respondents (50%) were satisfied with their recreation experience with 46.7% willing to re-visit. There was no significant relationship between visitor’s satisfaction and intention to re- visit. The study identified the significance of the destination attributes such as the availability of helpful staff and presence of varieties of recreational facilities as determinants of overall satisfaction of visitors to the study area. The determinants of satisfaction identified in this study should be explored to create an environment that will encourage the visitors to revisit the park, thereby increasing its economic sustainability.

Keywords: Agodi Park, Determinants, Revisit, Satisfaction, visitors