Impact of Non-Verbal Communication Between Lecturers and Students on Academic Success: Case Study of Bolgatanga Technical University, Ghana

Abstract

This study investigates the role of non-verbal
communication in influencing academic success in
tertiary education, specifically within the context of
Bolgatanga Technical University (BTU) in the Upper
East Region of Ghana. The study utilized Focus Group
Discussions (FGDs), semi-structured interviews, and
participant observation. Data were collected through
semi-structured interviews with both lecturers and
students, providing nuanced insights into the ways
non-verbal communication shapes classroom
dynamics, student motivation, and overall academic
outcomes. The findings revealed that positive nonverbal behaviours, such as open posture and sustained
eye contact, foster student engagement and enhance
motivation, while negative cues, including crossed
arms and lack of eye contact, contribute to
disengagement and diminished academic
performance. Additionally, lecturers' facial
expressions and gestures were found to directly affect
students’ comprehension and retention of course
material. The study concludes that non-verbal
communication is a critical factor in improving
student-teacher interactions, promoting effective
learning environments, and enhancing academic
success at BTU and similar institutions.