Evaluating Participatory Communication for Development Strategies: The Case of Amplio Chana and Community Development Alliance in The Wa East and West Districts

Abstract

This study evaluated the effectiveness of
Communication for Development (C4D) strategies
implemented by Amplio Ghana and the Community
Development Alliance (CDA) in the Wa East and West
Districts of Ghana’s Upper West Region.
Participatory and culturally sensitive approaches
were used, including interviews and focus group
discussions with NGO staff, Village Savings and
Loans Association (VSLA) members, Agricultural
Extension Officers, and other beneficiaries. The study
revealed that Amplio Ghana’s Talking Book and
Champion Farmer Model and CDA’s Circle of
Support and Tug of War effectively promoted
inclusivity, trust, and behavioral change. Stakeholders
appreciated the participatory nature of these
strategies, which enhanced engagement and
ownership. However, linguistic diversity, cultural
norms, and resource limitations constrained
scalability. Recommendations include prioritizing
local languages, leveraging trusted messengers, and
strengthening monitoring frameworks. The study
emphasized sustained engagement and cultural
alignment as crucial for successful C4D strategies