Challenges of Digital Communication in Child-Centered NGO Interventions in Arusha, Tanzania

Abstract

This study investigates the challenges of digital
communication in project interventions conducted by
child-centered non-governmental organizations
(NGOs) in Tanzania, focusing on NGOs in Arusha. The
research aimed to evaluate the impact of digital
communication channels on project interventions,
examine the influence of sustainability factors on digital
communication strategies, and analyze the types of
strategies employed by these organizations. Data were
collected from 18 NGOs and 110 respondents, and
multiple linear regression was used to explore the
relationships among the study variables. The findings
revealed positive associations between digital
communication strategies, sustainability factors, and
digital communication channels with the effectiveness of
project interventions. These results suggest that digital
communication tools significantly enhance NGOs'
ability to reach their target communities, improve
project execution, and facilitate real-time engagement
with stakeholders. Furthermore, sustainability factors,
such as stable financial resources and consistent
training, were found to amplify the effectiveness of
digital strategies. To maximize impact, NGOs should
focus on bridging digital literacy gaps through targeted
training and investing in reliable digital infrastructure
and robust data security measures to address the unique
challenges of their operational environment.