Analysis of fresh maize marketing in Anambra state, Nigeria

Abstract

Examining the efficiency of fresh maize marketing and effects of socio-economic and demographic factors on marketing income in Anambra State, this study utilized descriptive statistic, Sherpherd-futrel model of determining marketing efficiency and multiple regression in data analyses. Data were obtained through pre-tested observation instruments administered to 90 respondents. Fresh maize marketing was adjudged a profitable enterprise and was dominated by women (97.8%). The overall marketing efficiency coefficient was 51.16%. Marketing income was significantly influenced by age, gender, marketing experience, marketing cost and savings. Women empowerment could be enhanced by adopting measures that would reduce marketing cost, improve saving and thus marketing efficiency. Such measures should include the provision of soft loans and cheap means of transportation.

Keywords: Marketing; profitability; efficiency; Sherpherd-Futrel model